The Responsible Company — Yvon Chouinard & Vincent Stanley
How a values-led company takes responsibility for its full impact — from raw materials to end-of-life. Yvon Chouinard and Vincent Stanley distil four decades of Patagonia's experiment in conscientious commerce.
Worn Stories — Emily Spivack
The stories behind the clothes we keep. Fashion as autobiography.
Emily Spivack
American writer and curator whose Worn Stories (2014) collected first-person accounts from over sixty people — Cindy Sherman, Greta Lee, an inmate — about a single piece of clothing that holds a memory. The format became a Netflix series in 2021.
Vincent Stanley
Patagonia's longtime Director of Philosophy and co-author of The Responsible Company. Stanley joined the company at its inception in 1973 and helped shape the values-led playbook that other businesses now study.
Yvon Chouinard
Founded Patagonia in 1973 making climbing pitons by hand, then in September 2022 gave the entire company — then valued at three billion dollars — to a trust whose profits fund the climate fight. The book is the founder manual everyone since has had to read.
Business of Fashion
The most respected media platform in the fashion industry. Critical, global, and rigorous.
Patagonia
The benchmark for conscious clothing, and the one company every other sustainable brand benchmarks against. Founded by Yvon Chouinard in 1973, now in perpetual trust — Chouinard transferred ownership to a steward foundation in 2022 so every dollar of profit funds environmental protection rather than shareholders. Recycled materials across most of the catalogue, fair-trade certified factories, and the Worn Wear repair-for-life program that quietly subverts the entire fast-fashion economy. The jacket you buy at 30 is the jacket you hand down at 60.
Outerknown
Kelly Slater's brand. Started in 2015 with one obsession — make clothes the surf community can wear without dressing in plastic. Recycled fishing nets become board shorts, organic cotton and hemp run the basics, Fair Labor Association certified factories. Lifetime guarantee on the S.E.A. Jeans (Social Environmental Accountability). The conscious answer to the surfwear that the industry mass-produced through the 90s and 2000s.
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