Emma Grede
Co-founder and CEO of Good American, co-founder of SKIMS, founding partner of Savage X Fenty. First Black woman guest Shark on Shark Tank. Her bet: inclusivity — across sizing, race, and access — is a billion-dollar market, not a compromise. Proof that conscious business and category-leading scale aren't opposed.
Yvon Chouinard
Founded Patagonia in 1973 making climbing pitons by hand, then in September 2022 gave the entire company — then valued at three billion dollars — to a trust whose profits fund the climate fight. The book is the founder manual everyone since has had to read.
Ashoka
The world's largest network of social entrepreneurs. Finding and supporting the people fixing the world.
B Lab
The certification body for B Corporations — businesses that meet high standards of social and environmental performance.

