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Cradle to Cradle
The manifesto for designing waste out of the system entirely. Industrial ecology at its most visionary.
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William McDonough
Architect whose firm designed Ford's River Rouge factory roof — at the time the world's largest living roof — and the master plan for Treasure Island, San Francisco. Co-authored Cradle to Cradle (2002) with Michael Braungart, launching the C2C certification movement.
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