Person

Shad Helmstetter

Behavioural researcher who pioneered self-talk programs in the 1980s. What to Say When You Talk to Yourself (1986) was one of the first books to translate cognitive-behavioural principles into a daily self-script practice.

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book

What to Say When You Talk to Yourself

The science of self-talk — why the words you say to yourself determine everything, and how to change the programming.

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