Person
Don Norman

Don Norman

Cognitive scientist who coined 'user experience' while at Apple in the early 1990s, then co-founded the Nielsen Norman Group. The Design of Everyday Things (1988) is still the entry text for anyone designing anything anyone uses.

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book

The Design of Everyday Things

The foundational text of human-centred design — why everyday things fail, and how to make them work for people. Gave designers a language still used today.

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