Book

This Is Marketing

By Seth Godin

Godin's case that marketing is a service done for the people you want to change. The smallest viable audience. Permission. Trust. The book that turns selling from extraction into invitation.

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Marketplaces

Two-sided markets where producers meet buyers. Etsy, Substack, Echo, S…

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Storefronts

The shopfront as a curatorial act. From the FRQNCY Aligned Goods page …

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